ABOUT US

FROWNIES were created in 1889 to soften the appearance of expression lines. Margaret Kroesen discovered her daughter Alice, a concert pianist, had developed unsightly frown lines. FROWNIES, the ORIGINAL wrinkle-smoothing patch (sometimes called wrinkle tape, wrinkle stickers or wrinkle smoothers) have been worn at night to smooth and soften expression lines for generations!


The secret to smoothing wrinkles with facial patches was a well-kept beauty secret between Broadway + Hollywood stars and makeup artists for generations. From this rich history until today, FROWNIES stand the test of time by effectively reducing signs of aging by minimizing expression lines.

Frownies in the media

Many trend-setting women’s magazine publications have endorsed FROWNIES!
Good Housekeeping magazine named FROWNIES “The Easiest Wrinkle Reducer” and notable actress Renee Russo uses FROWNIES to keep her forehead lines under control. Over the years FROWNIES wrinkle-reducing patches have been mentioned in numerous women’s magazines,
including:

frownies in hollywood

Since the Golden Age of Hollywood, FROWNIES overnight wrinkle patches have been a staple for actresses and makeup artists. You might have also noticed these innovative patches in such iconic feature films as:

Sunset Boulevard Gloria Swanson’s Norma Desmond is seen indulging in her iconic beauty routine and applies a number of patches to her skin to wear throughout her scene with Joe.

 

Death Becomes Her Meryl Strep is seen in the film wearing FROWNIES anti-aging wrinkle patch to regain a youthful appearance.

Mars Attacks First Lady Glenn Close is seen with a FROWNIES anti-wrinkle patch on her face when she sits up in bed as the secret service announces Mars is attacking the United States.

Cocoon Gwen Verdon is seen in this film wearing a FROWNIES anti-aging wrinkle patch to regain her youthful appearance to go along with the feeling of youth she is experiencing.

frownies in beauty books

Beyond the Cleavage An autobiography, personal philosophy and practical advice guide for women of all ages; by Raquel Welch. Raquel shares the effective wrinkle reducing method of Frownies Facial Patches. She tells the world how Frownies Patches have helped her have wrinkle free beautiful skin.

The 5 Principles of Ageless Living Dayle Haddon, model, L’Oreal spokesperson, beauty and wellness expert on CBS’s The Early Show. In her book recommends using Frownies wrinkle remover patches to train yourself not to frown.

Plastic Surgery without the Surgery: The Miracle of Makeup Techniques
Plastic Surgery without the Surgery: “The Miracle of Makeup Techniques”
by Eve Pearl, three-time Emmy Award winner; makeup artist for ABC’s The View Recommends Frownies

Ooh la la! Perfect Face Susie Galvez; leading consultant in the spa industry, spa owner, expert makeup artist, said "Use Frownies Facial Patch to prepare the skin to look its best."

 

The View "Frownies are Hollywood’s biggest secret. It’s kind of like the natural Botox…You wet it, use the adhesive, and you stick it on those little areas where you have frowns…And basically when you sleep with this, it rejuvenates the muscles in your skin, and it gets rid of those lines…You do it while you’re vacuuming, when you’re sleeping…They do work, they really work.”* -Eve Pearl, View Crew Makeup Artist. – The View on ABC, October 22, 2004


 The New York Times “Women who balk at spending thousands of dollars a year to inject toxins into their faces may be prime fodder for Frownies, which are just pieces of paper coated with a vegetable-based adhesive that when moistened adhere to the face and mechanically coax the muscles back into shape.”* Frownies wrinkle treatment has been called a Botox™ alternative and at $19.95 is a much more affordable alternative as well.2001


The Sunday Times "women are looking for a natural alternative to Botox™ and surgery to change the appearance of their faces. Botox is also expensive, costing on average $1,000 a year minimum, ($540) a treatment, and it needs to be topped up every few months. Frownies, on the other hand, cost under $20 for a box of 144 patches and, according to the company, can change the look of wrinkles after just one day. Customers can use only one or a strip of Frownies across the lines they want to banish. The product’s success has rejuvenated the company.” *- March 2004